I have two vendor shows under my belt with mixed success. Both weekends have had harsh Minnesota winter storms. The first show was very busy and the weather didn’t deter many people. The one I attended this past weekend, I’ll have to chalk that up to a day of marketing myself and the business. VERY slow. My booth attracted a lot of people and i got a lot of positive comments. All of the vendors had a slow day. The worst part of day was unlading and loading of the furniture.
I like attending the vendor shows to meet people and to market the business, but hauling the junk that goes with it is not easy work. SO, what I learned is if I continue to attend these shows after the business opens, I will bring things like 20 shelves of assorted colors or 15 barn wood signs, things like that. Not everything in the store.
Owning your own business is a learning process and if we aren’t learning, we likely aren’t succeeding. I have no background in sales and marketing. My background is nursing. I have worked in a retail store, but that didn’t prepare me. I am learning as I go. I am networking with similar business people. They are so willing to share their experiences and I soak it all up. I am reading what I can on the subject. The internet has so much information. I really don’t know how I could be without it now. Knowledge is instant now. A thought or question pops into my head, so I ask Google. The funny thing is, my questions can be long, but there is usually a pretty close answer that someone else has put out there. So their experiences now I can learn from too.
The city administrator of our small rural town asked me what my marketing plan is.
Ok, I am reading about marketing. I have did some things right. Tattered has a Facebook page. This blog here attracts a little attention. I have been trying to decide if I need to hire a website designer. The web community think WordPress is a great site to develop a website off the blog. I know that I want to purchase a domain name. Tattered.com is taken. I read that adding something that describes the business in the domain name can be extremely beneficial. It works out that Tattered is already taken.
I plan to use Tattered-Vintagedecor.com. See how vintage decor is in the domain name? That should help the SEO if someone types in vintage decor into the search engine.
I just get confused on all of the ways to organize all of the social media type marketing. I’ve got the blog and Facebook, there’s my Pinterest site. I recently registered for Twitter and I think Tumblr. Is there on portal site that you type one story and disperse to all of the other sites?? If not I’m gonna TM that!
When life gets hectic and I get anxious and nervous about all the things I have to do, I like to make lists. I have also learned that I am a visual learner. The reason I found this out is our time building our home and more recently, the addition to the house and now the Tattered shop. My husband can talk til the sun goes down, but unless he draws me a picture or takes spray paint to mark out exactly how big this room will be, I’ll never get it. That’s why getting it out on paper for me to see what I need to accomplish helps me visualize it and benefits my peace of mind.
Its funny too. With my love of computers and the internet and my smart phone, my lists are handwritten on a piece of paper.